Bay Mills Community College
Brimley, Michigan 49715
(906) 248-2254
(800) 844-2622

 

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BU209 Syllabus
COURSE TITLE:



 BU209 Marketing - 3 Credits
INSTRUCTOR:



 Kayla LaHaie
klahaie@charter.net
COURSE DESCRIPTION:



 This course is designed to expose the students to various areas of marketing.  The emphasis is on identifying target markets with market segmentation and positioning approaches.  This course also focuses on developing the right marketing mix.
PREQUISITES:



 EN112 and BU113
INSTRUCTIONAL MATERIALS:



 Perreault, McCarthy, Essentials of Marketing, 10th edition, Irwin McGraw Hill Publishing 2000, ISBN# 0-07-304920-4

DISABILITY-RELATED ACCOMMODATIONS:




 If you have a need for disability-related accommodations or services, please inform me.  Reasonable and effective accommodations and services will be provided to students if requests are made in a timely manner, with appropriate documentation, in accordance with federal, state, and college guidelines.

PLAGIARISM
AND CHEATING:



 The instructor reserves the right to fail any student for cheating on any assignment or plagiarizing (copying) the work of others.  Students who cheat or plagiarize may be disciplined by the BMCC Administrative Board.

GRADING:   Assignments 20%
  Tests  40%
  Webboard Postings 15%
  Final Exam 25%
 
There are fifteen lessons which are to be completed one a week and sent to the instructor on a weekly basis. At the half way point in the class if a student is not half way done with the assignments (turned into the instructor) the student will be dropped by the instructor. When the student reaches the end of the fifteen weeks (The End Date) a final grade is submitted for what ever work is turned into the instructor at this time. If a problem arises you need to contact me and your instructor immediately.
Tests - if not taken during the scheduled week, must be made up within one week. 
ALL TESTS TAKEN LATE FOR ANY REASON WILL RECEIVE A
10% GRADE REDUCTION.

GRADING SCALE:
  93-100%
= A
  90-92%
= A-
  87-89%
= B+
  83-86%
=B
  80-82%
=B-
  77-79%
= C+
  73-76%
= C
  70-72%
= C-
  67-69%
= D+
  63-66%
= D
  60-62%
= D-

ASSIGNMENT REQUIREMENTS: 

All written work will be graded for both form and content (including spelling and grammar).

Note: all assignments are to be done in Microsoft Word and submitted as an e-mail attachment.

NATIVE CULTURE EMPHASIS IN BU209:

Developing an appreciation for cultural differences among peers, both in and outside the workplace, is a valuable skill for students. BU209 will address cultural diversity throughout the text in cases, examples, and exercises. Examples will be used to show how students may apply marketing skills to adapt to the diverse cultures of the world as well as to Native American culture.

OBJECTIVES OF THE COURSE:

  • Describe the differences between micro-marketing and macro-marketing.
  • Explain why marketing is crucial to economic development and our global economy.
  • List and explain the four P's in a marketing mix, and the law of diminishing demand.
  • Know what market segmentation is and how to segment product markets into sub-markets.
  • Explain why company objectives are important in guiding marketing strategy planning.
  • Use the scientific approach to do marketing research.
  • Explain why retailing and wholesaling have developed in different ways in different countries.
  • Explain how consumer spending is related to family life cycle & other demographic dimensions.
  • Explain how to estimate likely consumer purchases for broad classes of products.
  • Describe the important factors a marketer must consider when going international.
  • Explain the economic-buyer model of buyer behavior, & the methods used in organizational buying.
  • Describe the key differences between goods and services.
  • Describe why product liability must be considered in screening new products.
  • Explain the differences between direct channel systems, intermediaries, and indirect systems.
  • Describe how inventory decisions and storing affect marketing strategy.
  • Describe how to determine how much to spend on promotion efforts.
  • Describe when the various kinds of advertising are needed.
  • Describe how pricing objectives should guide strategy planning for pricing decisions and why turnover is so important in pricing.
  • Describe how most wholesalers and retailers set their prices - using markups.

    BMCC's ACADEMIC POLICIES:

    All students please review the following policies and procedures

    Student Handbook : (http://www.bmcc.edu/StudentServices1/Handbook/index.html).
    Drop or Add a Class : (http://www.bmcc.edu/StudentServices1/Handbook/index.html#course).
    Book Refund and Book BuyBack Policies:(http://www.bmcc.edu/StudentServices1/vbookstore.html)
    Billing or an outstanding bill: (http://www.bmcc.edu/StudentServices1/Handbook/billingProcedures.html).
    Information about class schedules and transcripts:(http://www.bmcc.edu/StudentServices1/Handbook/transcripts.html).

    Please click here to testify that you have read and understand the syllabus and have read and understand the academic dishonesty and plagiarism information.

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