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BU209 Marketing

Tenth Edition

Week 1	Introduction - Review Syllabus Homework - Review textbook materials with regard to format Discussion Topic for week 1
Week 2	Chapters 1 & 2, "Marketing's Role in the Global Economy" Homework - Questions and Problems  Chapter 1, pages 28-29, Q/P: # 5, 9, 19 Chapter 2, pages 52, Q/P: # 1, 9 Discussion Topic for week 2
Week 3	Chapters 3 & 4 Homework - Case Analysis: Chapter 4 (2) Healthy Foods, Inc., pages 538-539 Discussion Topic for week 3
Week 4	Review for Test 1 Test 1 (chapters 1-4)
Week 5	Chapters 5 & 6 Homework - Questions and Problems Chapter 5, pages 133-134, Q/P: # 2, 12 Chapter 6 pages 162-163, Q/P: # 3, 13, 14
Week 6	Chapter 7 Discussion Topic for week 6 Homework - Questions and Problems Chapter 7, pages 187-188, Q/P: # 1
Week 7	Chapter 8  Discussion Topic for week 7 Homework - Case Analysis: Chapter 8 (3) Pillsbury's Haagen-Dazs, pages 539-540
Week 8	Review for Test 2 Test 2 (chapters 5-8)
Students: Please click here to fill out a Mid-Semester Course Feedback Form. We are asking students to do this at the mid point in each course.
Week 9	Discussion Topic for week 9 Chapters 9 & 10 Homework - Questions and Problems Chapter 9, page 242, Q/P: # 1, 4, 8 Chapter 10, pages 263-264, Q/P: # 3, 15
Week 10	Chapters 11 & 12 Discussion Topic for week 10 Homework - Case Analysis: Chapter 12 (14) Modern Horizons, Inc., pages 549-550
Week 11	Review to Test 3 Test 3 (chapters 9-12)
Week 12	Chapter 13 Homework - Questions and Problems Chapter 13 page 339, Q/P: # 1, 2, 5, 8, 10
Week 13	Chapters 14 & 15 Homework - Questions and Problems Chapter 14 page 365, Q/P: # 2, 5, 8 Chapter 15 page 393, Q/P: # 1, 6, 10
Week 14	Chapter 16 Homework - Case Analysis: Chapter 16 (12) Paper Supplies Corp., pages 547-548
Week 15	Chapters 17 & 18 Review for Final Exam
Week 16	Final Exam
Students: Please fill out the End of Semester Course and Instructor Evaluation form.

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